Brief:

Fast-moving consumer goods, also known as consumer packaged goods, are products that are sold quickly and at a relatively low cost.

1) PACKAGED FOOD AND BEVERAGES

Main Offerings: Processed foods, snacks, beverages, dairy products, bakery items, confectionery.

Market Size & Growth: Over $2 trillion globally, with a projected growth of 3.4% CAGR (compound annual growth rate) by 2027 [Mordor Intelligence].

Essential KPIs:

• Market Share: Percentage of total sales in a category captured by a brand.
• Brand Preference: Consumer loyalty and preference for a specific brand.
• Product Sales Velocity: How quickly products sell through the supply chain. (Measured by inventory turnover or average time to sell)
• Profit Margin: Percentage of profit earned per unit sold.
• New Product Launch Success: Effectiveness of launching and establishing new products in the market.

2) PERSONAL CARE AND HYGIENE

Main Offerings: Soaps, shampoos, conditioners, cosmetics, toiletries, baby care products, oral care products.

Market Size & Growth: Over $600 billion globally, with a projected growth of 4.2% CAGR by 2027 [Grand View Research].

Essential KPIs:

• Brand Awareness: How familiar consumers are with a brand and its products.
• Shelf Placement and Visibility: Prominence of products on store shelves.
• Marketing Return on Investment (ROI): Effectiveness of marketing campaigns in generating sales.
• Customer Acquisition Cost (CAC): Cost of acquiring a new customer.
• Customer Lifetime Value (CLV): Total revenue a customer generates over their relationship with the brand.

3) HOUSEHOLD CARE

Main Offerings: Laundry detergents, cleaning supplies, air fresheners, paper products, waste management products.

Market Size & Growth: Over $300 billion globally, with a projected growth of 3.8% CAGR by 2027 [Statista].

Essential KPIs:

• Distribution Network Efficiency: Effectiveness of reaching consumers through retail channels.
• Out-of-Stock Rate: Frequency of products being unavailable to customers at stores.
• Product Innovation: Development and launch of new, improved products.
• Sustainability Initiatives: Measures taken to reduce environmental impact.
• Cost Efficiency: Cost optimization within the supply chain and production processes.

4) BEVERAGES

Main Offerings: Alcoholic beverages, non-alcoholic beverages (carbonated drinks, bottled water, energy drinks, etc.)

Market Size & Growth: Over $1.5 trillion globally, with a projected growth of 3.1% CAGR by 2027 [Expert Market Research].

Essential KPIs:

• Promotional Effectiveness: Ability of promotional campaigns to drive sales.
• Seasonal Sales Performance: Performance of products during specific seasons.
• New Product Trial Rate: Rate at which consumers try new beverage offerings.
• Customer Churn Rate: Rate at which customers stop purchasing a brand's products.
• Brand Image: Overall perception and reputation of the brand.

DISCLAIMER: This blog is solely for educational purposes and not to offer any investment advice. Please do your own research or consult a financial advisor before making any investment decisions.